The British Academy for Training and Development presents this course for the following audience:

• Directors of various companies and enterprises.
• Businessmen, shareholders, and business owners wishing to develop their abilities in Media Management.
• Students and graduates of media colleges in different universities.
• Media and news professionals and broadcasters.
• Administrative staff in PR Sector.
• Protocol officers in charge of management and organization of conferences.
• Employees assigned to deal and interact with important and concerned personalities and ensure that these interactions go as professionally as possible.
• Employees working in the PR Sector.
• Officials in Diplomatic Sector.
• Trainees with years of experience in communications or PR.

How will trainees benefit from the Course?

After completing the program, trainees will be able to master the following topics:

• Identify various media skills such as Photography, Video Production, News Editing, and Press Releases.
• Directing and managing personal dynamics at important meetings.
• Unified and comprehensive concepts of Etiquette and International Protocol.
• The Art of Protocol and Etiquette of body languages in official forums.
• Understanding the universal principles of protocol, etiquette, professional code of conduct.
• Creating a good impression and avoid misconducts or embarrassing practices in important situations.
• Concepts that determine priorities between individuals.
• International Principles of Etiquette and Communication.

• Customer Relationship Management.
• Evolution of Customer Relationship Management.
• Strategic objectives of customer relationship management.
• Three important aspects of customer relationship management.
• Value pyramid in customer relationship management.
• CRM components.
• CRM growth factors.
• Current role of customer relationship management.
• Conspects of successful customer relationship management.
• The impact of the Internet on customer relationship management.
• Introduction to the Media and the evolution of its concept.
• Media and formation of public mental perspectives.
• Developing a PR strategy that integrates Public Relations activities with the corporate Business Strategy.
• Best Practices of dealing with the media and using their influence as part of the lobbying campaign.
• Conducting an Online Pressure Campaign using key social media tools and other media platforms.
• Corporate Business Strategy.